The influence of fame within the creative and cultural landscape

By Nathan DeFiesta on Unsplash

In today’s world, celebrity status is more accessible than ever. With the rise of the internet and social media over the past three decades, established stars can connect directly with fans, and new voices can break into the public eye in ways that were once unimaginable. This explosion of fame has given celebrities an unprecedented level of influence, shaping everything from pop culture to politics. We, the public, have elevated them to a point where their views on key issues—like healthcare, politics, and even elections—hold significant sway. Social media has become their direct line to us, allowing them to shape tastes, values, and even daily habits with a single post. But, as any Peter Parker fan can tell you, great power comes with great responsibility. It is worth, therefore, exploring how celebrities use their influence, sometimes for positive change and, other times, with unintended consequences.

With social media, celebrities have become more than just faces on screens; they’ve evolved into role models and lifestyle influencers. Platforms like Instagram, TikTok, and X (formerly Twitter) amplify their every move, turning their personal choices into “must-haves” for millions of followers. This culture often shifts the focus toward consumer products rather than personal growth, sending a concerning message to young fans who try to emulate influencers and strive for an idealized, often unattainable, image. 

Fame has long been a sought-after status, idolized since the very concept of “celebrity” was born. In 1919, Louella Parsons launched Hollywood’s first gossip column, and tabloids have since thrived, now embracing digital formats to stay relevant. Social media, however, has changed the game by democratizing fame and offering fans a more intimate, “behind-the-scenes” glimpse into celebrities’ lives. These platforms create a level of closeness with celebrities that didn’t exist in the past, leading fans to aspire to mirror the lifestyles they see. This access fosters an aspirational effect: if a celebrity endorses a product or lifestyle, followers are more likely to adopt it too. Over time, these subtle influences shape personal habits and preferences, often encouraging overconsumption—a trend that ultimately affects individuals and the environment.

By Gaspar Uhas on Unsplash

An example of how some see this culture trend as being harmful is in the arena of “life style branding,” which sees celebrities and influencers alike promoting everything from life coaching to diets and health & beauty products. While in and of themselves these things may have some positive attributes, the danger lies in how they are being presented to the public. As noted by Pittsburgh Earth Day,

“The promotion of different products as ‘life-changing’ is constant, and this can be especially harmful when mixed with beauty standards. People buy these products intending to fit certain beauty standards, perpetuating the notion that buying more will completely change one’s appearance, happiness, or fulfillment.”

A clear example of harmful celebrity influence on social media is the promotion of detox teas and "quick-fix" weight-loss products. Many influencers endorse these products, highlighting their supposed benefits without mentioning potential side effects or scientific doubts. Young fans, hoping to achieve similar body goals, may try these products, which can lead to digestive problems, dehydration, and nutrient imbalances—especially in teens, for whom these products aren’t intended. As The Daily Targum reports, many online diet trends encourage drastic calorie cuts and ineffective weight-loss teas, posing serious health risks. Health experts warn that these endorsements promote unhealthy dieting habits and unrealistic beauty standards. To counter this, platforms like Instagram have limited these endorsements for younger users to reduce misleading health claims. This example shows how unchecked celebrity influence can encourage risky behaviors, highlighting the need for transparency and critical thinking, especially for younger audiences.

By Alexander Shatov on Unsplash

On the flip side, many celebrities use their platforms to promote awareness of important issues. From environmental causes to mental health advocacy, stars like Leonardo DiCaprio and Lady Gaga use their influence to drive meaningful conversations. DiCaprio, for instance, has been an outspoken advocate for climate change initiatives, raising awareness and educating millions. According to the United Nations, his Leonardo DiCaprio Foundation supports over 35 innovative conservation projects worldwide, focusing on biodiversity, ocean and forest conservation, and climate change.

Social media gives celebrities a powerful voice, allowing them to resonate with fans on crucial topics, encourage support for causes, and even inspire action. When handled thoughtfully, celebrity influence can empower followers to make a difference, support causes, and reflect on their own values.

By No Revisions on Unsplash

In today’s world, people increasingly look to celebrities for information, guidance, and even opinions. As noted in an analysis from the National Library of Medecine, “Even if people do not find the celebrity credible, the celebrity may still influence beliefs by directing attention toward people who are.” This attention gives celebrities considerable power to shape social, cultural, economic, and political conversations.

Celebrities use powerful tools—social media, advertising, entertainment—to influence public perception. Whether we realize it or not, these platforms have transformed celebrities into key contributors to how we view ourselves and the world. They have a unique ability to inspire positive change but also a responsibility to reflect on and keep in check any tendency to drive unhealthy comparisons and excessive consumerism.

By Brandi Alexandra on Unsplash

That wraps up today’s look into celebrity culture, which has become increasingly important in our technology-driven world. We hope you enjoyed this read, and remember that navigating celebrity influence responsibly requires awareness. Celebrities can inspire us, but true power lies in knowing when to follow their lead—and when to make our own choices. In a world of filters and curated feeds, authenticity is still our best guide.